I was approached recently by a reputable company who asked me to contribute a piece for an anthology of contemporary Irish writers. There was to be no fee. They expected me to to provide the work for free, because of who they were and, presumably, the exposure I’d get for it. They were a commercial business, not a charity, though they said any profits would go towards supporting emerging writers – as if established writers don’t need ‘support’.
I said no, because I don’t work for free, but I gather enough other people have said yes for the project to go ahead. I don’t want to name and shame this company, because I do have a lot of respect for them (which is probably why others have said yes), I’ve done things with them in the past and probably will again. But it highlights a problem that’s as much to do with writers themselves, as it is the businesses they work with.
While writing as a career has become increasingly professional, with writers taking on more and more of the promotion of the work, we are also expected to pitch far more finished products to publishers, put up with smaller advances, less thorough editing, shorter shelf lives and income from our books eaten into by discounting in an online race to the bottom.
We have to live with the fact that experience and expertise are valued less than a fresh face or a social media presence, that celebrity deals will put money in the pockets of people who, most of the time, do not write, and consider books sideline merchandise, depriving other books of marketing budgets and professional writers of income.
In the midst of all this, writers are allowing our expectations of what our industry owes us to be lowered, instead of raised, as the demands on us increase. Because people think it’s okay to ask a writer for free, we assume we have to accept this as normal. Do try this on any other profession whose services you pay fees for.
If you are a newly published writer, and you’re asked to write for free, I know how keen you might be for a chance to show what you can do, but I’ve been there, I’ve been doing this for a long time, and I can assure you, publishing works on a ‘if you don’t ask, you don’t get’ basis. If you work for free, you’ll just end up getting more jobs that pay the same amount – not a great foundation on which to base a career. It simply isn’t worth it in the long run. If you want to be taken seriously, take yourself seriously.
If you’re a well established, even an A-list author, please think about the environment you’re helping create and sustain for other writers. If you do work for free for a commercial business, because you can afford to make the grand gesture, you undermine the ability of others to earn money from their work. If you don’t take a stand on this kind of thing, nobody else will and nothing will change.
I’m not anti-tech or against all the progress publishing has made, nor do I think there was some golden age when art was universally respected and considered a rational career. But even as writing becomes increasingly commodified and distributed with greater ease and less cost, the money made from it is being drawn away from the people who create it. Look at everyone else who works in the book industry: Editors get paid. Designers get paid. PR people and admin people and marketing people and receptionists get paid. Printers get paid. Distributors get paid. Booksellers get paid. Librarians get paid. None of these people would have anything to work with, if not for the those who create the stuff in the first place. Writers (and to a lesser extent, illustrators) are the only ones who can’t realistically expect to make a living in publishing.
Please, please, please, I’m asking you this not just for yourself, but for our profession, PLEASE DON’T WORK FOR FREE. If we don’t value our own work, how can we expect anyone else to?